
PERCEPTIONS, & IMPRESSIONS
(FEASIBILITY ASSESSMENT)
A 30-person Update, Perceptions & Impressions Listening Tour is designed to:
- Share a Conceptual (Preliminary) Campaign Case for Support.
- Listen for reaction.
- Produce four documents: a) Formal Report; b) Executive Summary to share with those with whom I met; c) Confidential Management Letter; and d) PowerPoint Presentation for the board of directors and/or the committee(s) of the client’s choice.
Whether referred to as a Feasibility Study, Reediness Assessment, or Update, Perceptions & Impressions Listening Tour, the undertaking is comprehensive, multi- faceted and highly interactive. For the time I commit to a particular study or tour, I do little else. It is akin to building a giant jigsaw puzzle, each conversation building upon the one before, uncovering philanthropic support not before known, reachable with strategies not before apparent. the process represents some of the most impactful and meaningful work of my professional career. I commit myself to conducting every conversation based on helping build long-term relationships with donors and to achieve as close to the campaign goal, as possible.

